GNE Journal

By Jessica Albon

One column theme designed in WordPress. Made extensive use of plugins to protect against spam and to facilitate commenting and social bookmarking. Site made several thousand dollars in sales in the 30 days that it was active (with about 100 readers).

The site was very popular with readers and often had 10+ comments per post.

Lessons learned from project include: 50/50 advertising content mix will seem like too much to some readers, but won’t bother others. Daily updates isn’t too frequent as long as you make good use of stories. Having multiple products to sell saves posts from being overly repetitive. Live products (teleclasses, seminars, etc) are an easier sell than pre-existing products (books, reports, class audio recordings).

Site was designed for a 30-day project and is no longer active.

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Jessica Albon


I'm Jessica. Award-winning writer and designer. Since 2001, I've helped companies all around the world get seen, get heard, and Thrive their Tribes.

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