Karen Field
By Jessica Albon
Karen Field was in the market for a professional website design so she could launch a serious business site. She planned to use this website to provide her clients with new content, promote her products, and grow her newsletter list. She needed the site to be easy-to-update so that she could make updates regularly on her own, and she also wanted the site to help her rank in the search engines.
As a coach, Karen specializes in working with individuals who grapple with anxiety, and so it was important that the site not be cluttered or overwhelming. She wanted it to be made clear from the website design itself that she was easy to work with and took a gentle approach with her clients. She also had a photo that her husband (a professional artist) had taken of a butterfly that she wanted incorporated into the design.
It was important to Karen that visitors feel like they were getting to know her better, so we imbued the site with her friendly, warm personality. We added her headshot to the design, along with a brief bio (with a link to more information). All of this was designed to help people know more about her before they got in touch.
Because Karen’s very good at what she does, she has a lot of positive feedback from her clients. Testimonials can help reassure first-time visitors that Karen has a history of helping people with anxiety, and so we built an easy-to-add-to rotating testimonial box. Karen simply adds new testimonials as she receives them just as if they were blog posts and they’re automatically (randomly) added to the testimonials for display.
We made some search engine optimization tweaks as well to help Karen’s site rank more highly in the search engines.
Karen’s site is now easy to update, and she makes updates frequently. It’s also a warm, welcoming place for her clients and prospects as well. What’s more, her list is growing in leaps and bounds, and Karen’s clients and prospects see the new website as a safe, welcoming place to learn how to ease their anxiety.
