HTML Email Newsletter Design
How to pick a font: Curly Quotes
While working on an html email design for a client, I was playing with curly quotes to add some extra interest. This made me wonder which fonts other people love for their curly quotes. So I asked on Twitter and got great replies on how others pick a font for curly quotes. Yay.
I wanted to share some of my own favorites with you–so, here you have it, five great font choices for curly quotes. These are great if you’re designing inspirational business quotes, for instance, to share on social media (where such art is very popular). Curly quotes are also especially popular for pull quotes (those fancy “Here’s part of the article, set apart, for decoration” quotes you often seen in high-end design and magazines).
Garamond Bold curly quotes
Academy Engraved LET Thin curly quotes
Headline One curly quotes
Pigiarniq curly quotes
Guanine curly quotes
Whether you’re designing a motivational business quote to share, a pull quote for your website or in your email newsletter, or something else entirely, the font you choose for your curly quotes you use can make a big difference in your design–you’ll notice no other details changed (the colors and typeface of the quote itself are the same for each quote in the above images), and yet each quote has a different style.… Keep reading
King Medical Systems
When King Medical Systems decided they wanted to move beyond the default Constant Contact HTML email newsletter template, they came to us. They needed a newsletter design that their readers would love that could be filled with high-value content. They also wanted to be able to feature several products in each issue so that the newsletter could directly increase their sales.
The final HTML email newsletter template makes use of elements designed to grow their list and sell product. It’s a conversational newsletter that includes Paul’s own personal touches throughout (like shared jokes or YouTube videos) and that helps readers feel apart of the community the company is building for their customers.… Keep reading
Sheira Mackenzie
Mortgage Maven Sheira Mackenzie was ready to launch an email newsletter to keep in touch with her clients and referrals. She wanted an HTML email newsletter template design that would appeal to high-end buyers and remind her clients that she’s available as an on-going (and trained) financial strategy consultant.
She uses the HTML email newsletter to connect with current clients and guide them as they make financial decisions. Because Sheira has additional financial planner training, she’s well-poised to guide her clients through the myriad of financial changes they experience throughout their cycle of home ownership, and the HTML email newsletter is a key component of this overall brand.
From the very first issue, her readers have responded really positively–especially appreciating the way she brings her encouraging (but never Polly Anna) approach to letting clients know how financial forecasts are likely to impact their home values.… Keep reading
Helaine Smith
Helaine Smith came to us when she wanted to start an HTML email newsletter. She needed a sophisticated, straightforward template to represent her high-end dentistry practice.
Helaine leads her field as one of only 2% of dentists in the nation providing full-mouth reconstruction (so, if you’re looking for a dentist in the Boston area, you know where to go…), and it was especially important to her to find a company that would handle her email marketing as professionally as possible. We continue to work with her on each newsletter and also create her regular online archives.… Keep reading
